- MADDEN NFL 19 CHAMPIONSHIP SERIES ADDS NEW SPONSORS - BOSE, NEW ERA AND SNICKERS
The NFL is bringing its long-standing sponsorships with Bose, New Era Cap and Snickers to the virtual world of EA's Madden NFL 19 Championship Series.
These brands are all also sponsors of the traditional sports L
League, and will be integrated into broadcasts on Twitch, YouTube, Mixer and Facebook in a fashion akin to the way they are in typical NFL telecasts. These brands will get commercial advertisings, outstanding integrations, on-air product placement and additional shoulder programming.
"This competitive gaming initiative draws a hyper-engaged group of fans and provides us with a new way to showcase our authenticity as the Official Sideline Cap of the NFL,” said Austin LaBoda, digital media and marketing specialist at New Era Cap.
In addition, Bose will serve as the headphone supplier of the event, and New Era will display its new "Home and Away Collection" at the event. At the same time, Snickers will have a series of brand highlights segment called “Most Satisfying.”
"For Snickers, this is a natural and authentic extension of our NFL sponsorship as Madden competitive gaming broadcasts are nearly identical to the traditional sports experience,” said Jess Donato, Snickers brand and sponsor senior assistant brand manager. “Fan engagement is a top priority for our brand, and this partnership gives us a direct way to reach a passionate and engaged audience that is unparalleled in the space.”
Each brand will be the first Madden integration in this year's Madden NFL 19 Club Championship. Taking place during the Super Bowl week, the tournament will have the largest prize pool of single-event to date for a Madden competition with $700K USD, and over the course of the full competitive Championship Series season, $1.25M will be doled out.
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