Madden NFL 17 publisher Electronic Arts is continuing the grand tradition of coming up with over-the-top ads for each and every game, this year enlisting the assistance of Denver Broncos star Von Miller to get a hilarious music video.

Set towards the tune of "Sorry" by Justin Bieber, the song is called "Start Me." Miller lists the causes you ought to start out him in the linebacker position in Madden 17, such as his 99 overall rating. It really is not surprising that Miller's got some moves - he appeared on Dancing Using the Stars this spring.

It really is a nice move by EA, taking into consideration that one of several first screenshots that the corporation released of this year's game featured Miller obtaining stiff-armed by Pittsburgh Steelers wideout Antonio Brown. There is also a bit of real-life subtext to Miller singing "just start out me" - he and also the Broncos engaged in weeks of contentious contract negotiations earlier this year ahead of the two parties agreed to a six-year, $114 million deal that created him the highest-paid defensive player within the NFL. Miller, 27, was the MVP of Super Bowl 50 this year, in which the Broncos defeated the Carolina Panthers, 24-10.

Madden NFL 17 launches Aug. 23 on PlayStation 3, PlayStation 4, Xbox 360 and Xbox One. For much more, see our write-up concerning the game's new commentary group.